the middle. three or fewer is good to aim for. four, popup or slide-in form. keep it front and center a constant reminder to sign up could be just what visitors need to join. and five a/b testing. continually check headlines, calls to action and button copy on your e-mail forms so you have a realistic gauge of what is working and what's not. successful entrepreneurs know how to pitch. sometimes you only get one chance to ask for what you want or tell somebody about your company, so here to talk about how to make the most of those opportunities by crafting a persuasive and engaging case for your business is jillian strout she's the founder of strout media communications where she advised clients on all aspects of presenting. so good to see you, jillian. number one, follow the rule of three c's. >> be concise, captivate and