and get it up there. thank you for your advice on this. it's helpful. if any of you have a product or service and want feedback and your chances of getting interested send us an e-mail. we look forward to reading your pitches and see you on the show. it's now time to answer some of your business questions. let's get michael and erica in here. the first is about sharing your story with customers. >> my question is has to do with marketing and when my clients are sharing about themselves and their story. what is that right balance of how much do they share with their community? >> i'm starting with you michael. you help people tell their story. >> i don't want to know if you're too busy or frustrated or your political believes.