The Bharatiya Janata Party (BJP) has reportedly invited advertising agencies to pitch for its advertising business in the lead-up to the 2024 elections. Thirteen agencies, including Ogilvy and McCann Worldgroup, participated in the creative pitch, with a second round scheduled for February 6. In the 2014 elections, Ogilvy's sister agency, Soho Square, handled the 'Ab Ki Baar Modi Sarkar' campaign. In 2019, the campaign continued with taglines such as 'Fir Ek Baar Modi Sarkar' and 'Modi Hai Toh Mumkin Hai.' The BJP appears keen to secure effective advertising support as it heads into the upcoming elections.