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Walking through how brands coloured their advertisements with festive tint of Holi

Walking through how brands coloured their advertisements with festive tint of Holi
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Delhi , India , Varanasi , Uttar-pradesh , Bharat , Ravi-kishan , Maithili-thakur , Yaaron-waali-baat , Kausar-munir , Haldiram-thandai , Seedhe-maut , Idris-ahmed

Week at a glance: Shockvertising fail; Radio's resilience; TV & polls; Print's power

Week at a glance: Shockvertising fail; Radio's resilience; TV & polls; Print's power
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Girish-agarwal , Himanshu-yagnik , Manoj-dawane , Jignesh-kenia , Lok-sabha , Hersh-bhandari , Rahul-gupta , Gaurav-mashruwala , Vinod-kunj , Anupam-kher , Anupama-ramaswamy

Genius to Goodness: A new generation of messaging for Parle-G

Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.

India , Mayank-shah , Vinod-kunj , Blurb-communications , Advertising-standards-council-of-india , Central-consumer-protection-authority , Parle-products , Thought-blurb , Advertising-standards-council , Media-mix , Parle-g ,

The Genius mantra behind keeping Parle-G's legacy relevant for Gen Z

The Genius mantra behind keeping Parle-G's legacy relevant for Gen Z
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Mumbai , Maharashtra , India , Bharat , Mayank-shah , Parlegg-maane-geniu , Vinod-kunj , G-maane-geniu , Blurb-communications , Thought-blurb-communications , Vice-president , Parle-products

Ad agencies make a beeline to secure BJP's poll business

The Bharatiya Janata Party (BJP) has reportedly invited advertising agencies to pitch for its advertising business in the lead-up to the 2024 elections. Thirteen agencies, including Ogilvy and McCann Worldgroup, participated in the creative pitch, with a second round scheduled for February 6. In the 2014 elections, Ogilvy's sister agency, Soho Square, handled the 'Ab Ki Baar Modi Sarkar' campaign. In 2019, the campaign continued with taglines such as 'Fir Ek Baar Modi Sarkar' and 'Modi Hai Toh Mumkin Hai.' The BJP appears keen to secure effective advertising support as it heads into the upcoming elections.

Delhi , India , Mccann-worldgroup , Hai-toh-mumkin , Soho-square , Mccann-erickson , Bharatiya-janta-party , Blurb-communications , Concept-communications , Last-friday , Moving-pixels , Thought-blurb-communications

Ad agencies make a beeline to secure BJP's poll business

The Bharatiya Janata Party (BJP) has reportedly invited advertising agencies to pitch for its advertising business in the lead-up to the 2024 elections. Thirteen agencies, including Ogilvy and McCann Worldgroup, participated in the creative pitch, with a second round scheduled for February 6. In the 2014 elections, Ogilvy's sister agency, Soho Square, handled the 'Ab Ki Baar Modi Sarkar' campaign. In 2019, the campaign continued with taglines such as 'Fir Ek Baar Modi Sarkar' and 'Modi Hai Toh Mumkin Hai.' The BJP appears keen to secure effective advertising support as it heads into the upcoming elections.

Delhi , India , Hai-toh-mumkin , Mccann-worldgroup , Mccann-erickson , Soho-square , Bharatiya-janta-party , Blurb-communications , Concept-communications , Last-friday , Moving-pixels , Thought-blurb-communications

Media Moves: Showmax's big reveal due in February, Francis Herd back at eNCA, Hill & Knowlton Strategies SA score Netflix comms account

The Media Online’s weekly round up of people, account and business moves in media. All the media business intelligence in one place.

Johannesburg , Gauteng , South-africa , Ottery , Western-cape , Nigeria , France , Cape-flats , Mumbai , Maharashtra , India , New-york

Parle-G's latest 'G Mane Genius' TV campaign harps on inculcating values in children

Parle-G's latest 'G Mane Genius' TV campaign harps on inculcating values in children
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Mumbai , Maharashtra , India , G-maane-geniu , Mayank-shah , Vinod-kunj , Renu-somani , Young , Tv-campaign , Parleg-this-tv-campaign , Blurb-communications , Parle-products

Parle-G's latest 'G Maane Genius' campaign focuses on instilling values in children through everyday empathy

The campaign has been created by Thought Blurb Communications.

Renu-somani , G-maane-geniu , Vinod-kunj , Mayank-shah , Tv-campaign , Young , Blurb-communications , Parleg-this-tv-campaign , Thought-blurb , Thought-blurb-communications , Parle-g ,

Parle-G's new campaign 'G Maane Genius' focuses on inculcating values in children: Best Media Info

Parle-G's new campaign 'G Maane Genius' focuses on inculcating values in children: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Vinod-kunj , G-maane-geniu , Mayank-shah , Nidha-luthra , Ashutosh-deshpande , Israa-khan , Megha-thakare , Mayur-gosavi , Timiha-kunj , Renu-somani , Shahid-hussain , Brand-solutions