Genius to Goodness: A new generation of messaging for Parle-G
Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
Source: afaqs.com
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Media Moves: Showmax's big reveal due in February, Francis Herd back at eNCA, Hill & Knowlton Strategies SA score Netflix comms account
The Media Online’s weekly round up of people, account and business moves in media. All the media business intelligence in one place.
Source: themediaonline.co.za
Parle-G's latest 'G Maane Genius' campaign focuses on instilling values in children through everyday empathy
The campaign has been created by Thought Blurb Communications.
Source: afaqs.com
Your favourite brands are advertising all over e-commerce portals; Here's why
As e-commerce platforms continue to register increasing ad revenue, brands have come knocking on their doors this festive season.
Source: afaqs.com
Parle's revamped Krackjack campaign eyes Gen Z with new 'Krack and Jack' avatars
The brand has revisited its vintage sweet and salty duality, previously played by Boman Irani and Vijay Kadam. The brand’s Sr. category head tells us why.
Source: afaqs.com