Genius to Goodness: A new generation of messaging for Parle-G
Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
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Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
A man used 20 kg Parle-G biscuits to create a replica of Ayodhya's Ram Mandir ahead of the temple's consecration ceremony that will take place on January 22. | Trending
India's first FMCG brand to surpass Rs 5000 crore in retail sales in a single year is Parle-G, the world's best-selling biscuit brand owned by the Chauhan family.
The campaign has been created by Thought Blurb Communications.
The fusion is being referred to as “Moye Moye omelette” on the internet and went viral.