Genius to Goodness: A new generation of messaging for Parle-G
Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
Source: afaqs.com
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Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
The campaign has been created by Thought Blurb Communications.
The brand has revisited its vintage sweet and salty duality, previously played by Boman Irani and Vijay Kadam. The brand’s Sr. category head tells us why.
The campaign has been created by Thought Blurb Communications.
The campaign has been conceptualized and executed by Thought Blurb Communications.