Genius to Goodness: A new generation of messaging for Parle-G
Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
Source: afaqs.com
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Parle-G's latest 'G Maane Genius' campaign focuses on instilling values in children through everyday empathy
The campaign has been created by Thought Blurb Communications.
Source: afaqs.com
Your favourite brands are advertising all over e-commerce portals; Here's why
As e-commerce platforms continue to register increasing ad revenue, brands have come knocking on their doors this festive season.
Source: afaqs.com
Decoding the winning formula for OOH during the ICC World Cup 2023 | Advertising
Experts reveal how brands can unlock opportunities through OOH during the World Cup, the advantage of DOOH data records and why the sector is betting big on the medium during the sporting event
Source: campaignindia.in
Parle's revamped Krackjack campaign eyes Gen Z with new 'Krack and Jack' avatars
The brand has revisited its vintage sweet and salty duality, previously played by Boman Irani and Vijay Kadam. The brand’s Sr. category head tells us why.
Source: afaqs.com