›Do your bit to save the world. Founders of green beauty brands list small steps every consumer can take Do your bit to save the world. Founders of green beauty brands list small steps every consumer can take SECTIONS Do your bit to save the world. Founders of green beauty brands list small steps every consumer can takeBy Share Agencies From left: Asha and Sukriti Jinda Khaitan, Founders of asa Beauty; Deep Bajaj, CEO and Co-Founder of Sirona Hygiene; Malika Sadani, Founder & CEO, The Moms Co. Related We all talk about going green and being eco-friendly, but the truth is that often, we overlook certain things for convenience sake. Your favourite shampoo could come in a single use plastic bottle, those jeans use litres of water and those fancy ingredients also come with their own carbon footprint.