Penneys shopping appointment LIVE updates as customers forced to wait an hour in online portal queue The new service allows customers a total of one hour including 45 minutes of shopping and 15 minutes of pay time The video will auto-play soon8Cancel Play now Penneys customers have been forced to wait an hour in "virtual queues" as the new shopping by appointment system went live this morning. The retailer will launch the temporary service a week before the official opening on May 17. The new service will allow customers to book an appointment to shop at Penneys stores next week through the online system.