Amy Winehouse 10th anniversary: Why the singer was a retro style icon Amy Winehouse embraced vintage style (Yui Mok/PA) A decade after the death of Amy Winehouse, the singer – who died of alcohol poisoning aged 27 – is being honoured in a new BBC documentary. Narrated by her mother Janis, Reclaiming Amy (set to air on BBC Two at 9pm on July 23) aims to portray a more “rounded image” of the star, whose struggles with alcohol and drug addiction have sometimes overshadowed her career success. Not only was she a phenomenally talented singer and songwriter, Winehouse was admired for her retro-inspired personal style too.