Japanese Clothing Brands: 33 You Need to Know | Highsnobiety 33 Japanese Clothing Brands Every Highsnobiety Reader Should Know, and Where to Buy Them Highsnobiety / Julien Tell Even a decade ago, Japanese fashion was one of the best-kept secrets in menswear. Clearly that's no longer the case. Of course, brands like COMME des GARÇONS, A Bathing Ape and UNDERCOVER have been fashion heavyweights for a long time, but it’s only in the past few years that the global fashion audience has begun to learn about the wealth of Japanese clothing brands that have been pushing the envelope of style and creating amazing, high-quality product just out of sight of the masses.