Swiitchbeauty founder Rabia Ghoor gets serious props for being one of SAâs leading women in business Share In pursuit of fulfilling any dream or passion you have to start, says the founder and creative director of Swiitchbeauty, Rabia Ghoor. At the age of 14, Ghoor took a stab at her entrepreneurial journey and started her make-up and skincare online beauty store. Recently, Ghoor scooped the Forbes Young Achiever 2021 Award and was noted as one of South Africaâs leading women in business. "When I started, I didnât think that I would be nominated for any award, let alone a Forbes award," she told the Standard Bank Top Women Publication.