What are the steps to register a trademark? Trademarks protect brand names, logos, slogans, etc. Once you create a trademark and start using it to sell your products or services, trademark rights and protection will be established. However, if you register a trademark with the United States Patent and Trademark Office (USPTO), you can get additional legal protection. After registering a trademark in the US Patent and Trademark Office, you can use the ® symbol and obtain federal protection to prevent competitors from using similar trademarks on similar products or services. So what are the steps to register a trademark? Need to register a trademark?