KFF Research Shows that Medicare Open Enrollment TV Ads Are Dominated by Medicare Advantage Plans Featuring Celebrities, Active and Fit Seniors, and Promises of Savings and Extra Benefits Without Fundamental Plan Information : vimarsana.com
The annual blitz of ads for Medicare Advantage plans has become a rite of fall, as health insurers, brokers and other third parties seek to court enrollees for these private plans, which are offered to the 65 million people with Medicare during the program’s open enrollment season. In advance of the open enrollment period starting<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/medicare/press-release/kff-research-shows-that-medicare-open-enrollment-tv-ads-are-dominated-by-medicare-advantage-plans-featuring-celebrities-active-and-fit-seniors-and-promises-of-savings-and-extra-benefits-without-fund/" class="see-more light-beige no-float inline-readmore">More</a></p>