NFTs have become the latest controversial blockchain technology, allowing people to (in theory) sell digital art in a similar way to that of a physical piece of media – offering an authenticated sense of ownership over a particular piece. The practice has been steep in controversy due to a number of reasons. Despite this, SEGA has announced its intentions to begin selling NFTs later this year. In a Japanese press release, as translated by DeepL, SEGA has announced that it will “collaborate with double jump.tokyo Inc. to Develop NFT Digital Content Using Blockchain Technology Globally.” These NFTs are linked directly to popular SEGA IP, with the publisher announcing its intention to “sequentially sell a wealth of digital assets, such as visual art from the time of launch and video and background music used in games, as NFT content for a number of classic IPs that were developed for hardware released by SEGA in the past and are still highly popular around the world.”