Got an iPhone? Here’s what Apple’s new privacy update means for you Latest software update requires apps to get your permission to track your data Tags: SAN ANTONIO – Apple iPhone and iPad users now have more privacy power at their fingertips. The tech giant rolled out its new software update that includes more than new Siri voices and emojis. It also has a major change to its privacy policy in a feature called App Tracking Transparency. With the ios 14.5 update, users will begin to see prompts on their screens when they open apps asking for permission to track their data. That information is often shared or sold to companies that then use it to target ads.