Cold at heart: Florists battle rush to prepare orders ahead of winter storm Florists rush to finish orders ahead of ice storm and last updated 2021-02-12 19:36:24-05 Florists have more than just late orders to worry about this year. âMany guys wait until the very last minute, because theyâre guys," said Kathy Sommerkamp, owner of Hewitt Florist. Valentineâs Day is the busiest holiday of the year for florists across the United States. Locally, owned flower shops were depending on the sales this holiday to rebound after a tough financial year. âSo this is our big one to keep us rolling all through the year and the summer months," said Sommerkamp. "This has been hard. Iâve done this 35 years, and this is the worst its ever been.â