Marty Bauer, United Talent Agency Co-Founder, Dies at 74 Haley Bosselman, provided by FacebookTwitterEmail Variety has confirmed. He was 74. “The entertainment industry has lost a unique and accomplished executive — and UTA has lost one of its founders,” UTA said in a statement. “Marty Bauer helped reshape the agency business. He was a fierce advocate for artists and a force in the creative community. We pay tribute today to his life and legacy and our thoughts are with his family.” More from Variety Bauer spent the first part of his career as a representative for William Morris Agency and then ran the Bauer-Benedek agency, which was established in 1986. By January 1991, Bauer and entertainment lawyer Peter Benedek merged their agency with Leading Artists, officially founding UTA. With Creative Artists Agency, International Creative Management and William Morris dominating the industry, Bauer and team saw a chance to come together and bolster their prominence. Early clients included Lawrence Kasdan, Brian De Palma, Steven Soderbergh and Joel and Ethan Cohen. In June of 1996, UTA partners appointed Bauer to the position of co-chairman and president, which he served as until October 1997. He went on to a newly-created, temporary position as senior counselor for the agency.