IPL's brand value can suffer if held in England: Panesar By IANS | 0 Views Monty Panesar. (Photo: twitter/@MontyPanesar). Image Source: IANS News London, May 24 : Indian cricket board will be risking Indian Premier League's (IPL) brand value if it holds remainder of cash-rich tournament in September in England since rain can leave matches truncated, said former England spinner Monty Panesar. India will end their five-match Test series in England on September 14 and there have been talks that month-long window between end of that series and T20 World Cup could be ideal to host the remaining 31 matches of IPL, which was postponed this month due to Covid-19 cases in four franchises.