Successful rollout of legal vape products a matter of regulation, pricing : vimarsana.com

BRITISH American Tobacco (Malaysia) Bhd (BAT Malaysia), JT International Bhd (JTI Malaysia) and Philip Morris (Malaysia) Bhd (PMM) — the three largest tobacco companies in the country, which collectively hold a 95% market share of the legal tobacco trade — are assessing the market and waiting for a proper regulatory framework to be established before introducing electronic cigarettes (e-cigarettes) or vape products in Malaysia.

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