× Offer for sale, done right, becomes a window of win-win prospects — for promoters and private investors as well as institutional and common investors Ever since SEBI tweaked the OFS rules in 2014 allowing non-promoters holding more than 10 per cent equity to offload stakes, the primary market opened the floodgates for Private Equity (PE) and Venture Capital (VC) exits. PE players could now afford to stretch their holding spans, help their firms achieve significant scale and size, escape the IPO lock-ins, and fetch attractive returns through market sale, not party-specific block deals. Given the role they play, it is only fair that PE and VC players get an efficient conduit for exit. They help emerging companies move up the value chain faster and offer tailored and timely advice on how to mitigate risks and achieve scale in optimal time. They have the talent and temperament to place calculated bets even amid looming uncertainty and disruption. Given the typically shorter time frames of intervention and control over their investments, opportune exits help them on many counts: in redeeming capital to limited partners, enhancing their market reputation, and unlocking funds for other strategic buys. A thriving primary market is thus critical to their divestment agendas.