"Sharjah Summer Promotions is one of the most important events organised by the chamber and has established itself as one of the most successful shopping events in attracting visitors and shoppers across the UAE," said Mohamed Ahmed Amin Al Awadi, director-general at the SCCI. "Through this event, we aim to enhance the leading position and role of the emirate of Sharjah, spotlight its economic, social, cultural and tourist status, and revitalise the commercial movement in local markets. This contributes to strengthening the investment, supporting the activities and events of the private sector, and achieving the economic vision of the emirate as per the directives of its wise leadership."