Bills fans have donated over $400k to Lamar Jackson's favorite charity since playoff win Share Updated: 10:49 AM EST Jan 19, 2021 WLKY Digital Team Share Updated: 10:49 AM EST Jan 19, 2021 Hide Transcript Show Transcript >> I FIRST NOTICED WHAT WAS GOING ON THIS MORNING WHEN MY PHONE WAS BLOWING UP. REPORTER: THOSE NOTIFICATIONS WERE COMING FROM THE WEBSITE OF THE LOUISVILLE CHAPTER OF BLESSINGS IN A BACPACK WHERE KIM HOLSCLAW SERVES AS THE MANAGING DIRECTOR. >> I GET AN EMAIL EACH TIME SO IT WAS JUST CONSTANT EMAILS. REPORTER: THOSE ALERTS COULD BE HEARD GOING OFF ALL THROUGHOUT OUR INTERVIEW, MORE THAN 10,000 AS OF SUNDAY EVENING. BUT WHAT'S EVEN MORE SURPISING THAN THE NUMBER IS WHERE THEY CAME FROM. >> FIRST OF ALL, I HAD TO LOOK TWICE BECAUSE I'M THINKING THESE DONATIONS ARE COMING FROM BILLS FANS. THAT DOESN'T MAKE SENSE AND THEN I WAS JUST AMAZED. >> YOU GOT JACKSON DOWN ON TOP OF EVERYTHING. REDDIT AND TAKEN OFF THE FIELD WITH A POSSIBLE CONCUSSION DURING SATURDAY NIGHT'S LOSS TO THE BUFFALO BILLS. THEY WERE TRYING TO FIGURE OUT WAS. AND WHEN THEY DID, THEY FLOODED IT WITH DONATIONS, TOTALING MORE THAN A QUARTER OF A MILLION DOLLARS. HOLSCLAW SAYS IT COULDN'T COME AT A BETTER TIME. >> WITH THE PANDEMIC OBVIOUSLY FUNDRAISING EFFORTS HAVE BEEN CUT SHORT. IN PERSON FUNDRAISING EVENTS ARE OUT THE WINDOW. REPORTER: BLESSINGS IN A BACKPACK PROVIDES MEALS ON THE WEEKENDS TO CHILDREN WHO QUALIFY FOR THE REDUCED LUNCH PROGRAM AT SCHOOL. >> MOST OF THE KIDS GO 65 HOURS FRIDAY UNTIL THEY RETURN MONDAY WITH NOTHING TO EAT. REPORTER: THE PANDEMIC HAS ONLY MADE THOSE NATIONWIDE THE NUMBER OF CHILDREN FACING FOOD INSECURITY ROSE FROM 11 TO 18 MILLION. IN LOUISVILLE THAT NUMBER IS NOW AROUND 100,000. >> Y