Hybe is gearing up to take the world by acquiring the American company Ithaca Holdings. Many business analysts say this is also a move to diversify and lessen the company’s dependence on BTS, Hybe’s main source of income. As per Korea Joongang Daily, 85% of the company’s revenue is generated from BTS, and this percentage already decreased since it acquired Pledis Entertainment. Still, everyone can see the seven-member group remained Hybe’s top-earner, and prior to having other groups in the company, the percentage was originally 97%. Market reviews from analysts Now, after the announcement of Hybe’s acquisition of Scooter Braun’s Ithaca Holdings, there was a mixed review from the market, but most were on a positive note. Firstly, many analysts said that the buyout would show good results over the longer term.