BY Marija Mrvosevic ON 11 May 2021 2 min read HypeAuditor, the AI analytics platform for brands, takes a closer look at how Aussie brands and influencers are tackling the Australian Association of National Advertisers (AANA) latest update to its code of ethics. This code states that influencers are to disclose partnerships with #ad #sponsored or other clear markers or potentially risk breaching the code. HypeAuditor analysed all social media posts with #ad and #sponsored that were made by Aussie Instagram influencers between March 2021 and April 2021. Out of the 130,000 Instagram accounts from Australia, there were only 2,548 posts with brand mentions, from 1,366 influencers that had #ad or #sponsored.