IAB AI Working Group to Establish Artificial Intelligence Standards Releases 2021 guide on AI use cases and best practices distilled from publishers, agencies, and ad tech News provided by Share this article Share this article NEW YORK, March 9, 2021 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, is focusing its AI Standards Working Group to develop artificial intelligence (AI) standards, best practices, use cases, and terminologies in an effort to scale AI and enable the industry on its full potential. The group is newly co-chaired by IBM Watson Advertising and Nielsen. The first release of 2021, "