Share this article Share this article Digital and computational pathology professional, Richard Nicholson, is appointed as Sales Director for the UK and Ireland TEL AVIV, Israel, Feb. 23, 2021 /PRNewswire/ -- Ibex Medical Analytics, the pioneer in artificial intelligence (AI)-based cancer diagnostics, today announced the appointment of Richard Nicholson, a seasoned professional of healthcare informatics and digital pathology, as its Sales Director for the UK and Ireland. With over 15 years of experience in healthcare IT & medical imaging, Richard brings a unique combination of broad market expertise coupled with deep domain knowledge in digital pathology. In his previous role at Google, Richard drove the adoption and digital transformation of NHS organizations with services of Google Cloud. Prior to Google, Richard was Sales Director at Philips UK, where he led its UK and Ireland digital pathology business for over four years. Based out of Newcastle, Richard will lead Ibex's commercial team for the UK and Ireland, focusing on accelerating AI within the pathology workflow across NHS and private pathology laboratories, and supporting current customer growth.