Innovation’s role and contribution to economic development has been dissected and discussed over the years. That innovation has a positive impact on economic growth is clear. Despite the volatility experienced in the world today, innovation continues to endure, even flourish. Crucially, innovation can help drive recovery and new growth. While the global innovation ecosystem is fragmenting rapidly, with more and more inventions being incubated in smaller companies and individual inventors, the tenth edition of the Clarivate Top 100 Global Innovators reveals that innovation culture matters. Twenty-nine companies have appeared on the list every year, and on average, they have been creating, adapting and innovating for over a century. If innovation creates value, what might be the value of consistency in innovation?