If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like? Share Via: This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like. Two decades ago, Amitabh Bachchan came onto our TV screens and reprimanded parents for dragging their feet on vaccinating their kids against polio. More recently, in 2015, he implored people to give their infants the Hepatitis 'teeka'. "Hepatitis se hum darrengey nahi... ladhengey," he said. Cut to the present. The second wave of the Coronavirus is sweeping the country. Now seems like the opportune moment for the government and public health authorities to launch a high octane, mass scale, pan-India advertising campaign to help people overcome their vaccine hesitancy.