‘Digitisation helped industries mitigate impact of pandemic’ Updated: Updated: Industry experts discuss growth opportunities at CII seminar Share Article Industry experts discuss growth opportunities at CII seminar The coronavirus posed a challenge to businesses by forcing them to go into prolonged lockdown, but they could survive the crisis through a calibrated approach. The industries could mitigate the impact of lockdowns by adopting digitisation on a scale that was not seen before, said B. Santhanam, CMD of Saint-Gobain India Private Limited. Addressing a seminar on the theme ‘Embracing the new normal- Building resilience and emerging opportunities: lives, livelihood and growth’ organised by the Andhra Pradesh (AP) Chapter of the Confederation of Indian Industry (CII), here in virtual mode on Monday, Mr. Santhanam said digitisation has been increasingly adopted across the industry verticals to minimise the impact of lockdown and innovations has become vital in these testing times.