Improv theaters move online, outside to keep sales trickling in amid pandemic shutdowns and last updated 2021-01-20 20:51:00-05 Live in-person performances have been nearly nonexistent since March. So improv theaters are improvising to find a new way to reach their audiences. âIn a non-pandemic year, weâre busy every single day of the week,â Matthew Terrell, communications director at Dadâs Garage in Atlanta, Georgia, said. Since mid-March, that hasnât been the case for improv theaters. âUntil we open up, we are expecting to lose at least half a million dollars of revenue, which seems like a big number. And it certainly is, but weâve done so much to bring that number down,â Terrell said.