Go to Brand – EXPO 2020 Objective: “Go to Brand” is one of the elements of the economic program accompanying Poland’s participation in Expo 2020 in Dubai. It gives micro, small and medium-sized enterprises a chance to promote their brands in the context of our country’s participation in this year’s World Exhibition. SMEs also gain the opportunity to participate in the Poland-United Arab Emirates Economic Forum, which will be part of the Polish Day celebrations during the Expo. Maximum amount of support Projects submitted to the competition must be close to PLN 1 million. The maximum co-financing that micro, small and medium-sized enterprises can apply for is PLN 455,650, with the required minimum own contribution being 15%. project values.