Including beef in a heart-healthy diet The South Dakota Beef Industry Council is partnering with health care providers like Sanford Health to promote lean beef as part of the diet during February Heart Month. Written By: Michelle Rook | × Many cuts of lean beef are certified by the American Heart Association and have the heart-checked logo designation right on the package. (Michelle Rook / Agweek) SIOUX FALLS, S.D. — The South Dakota Beef Industry Council is partnering with health care providers like Sanford Health to promote lean beef as part of the diet during February Heart Month. Mary Aukes, a registered dietitian at Sanford Cardiovascular Institute in Sioux Falls, said the science backs their recommendations regarding lean beef and cardiovascular health.