India's Hero Cycles to set up new global hub in London SECTIONS Last Updated: Mar 16, 2021, 11:04 PM IST Share Synopsis India's Hero Motors Company (HMC) Group on Tuesday announced plans to set up a new international headquarters, Hero International (HIT), in London as part of a push towards expanding Hero Cycles' overseas business and strengthening its global presence. Agencies India's Hero Motors Company (HMC) Group on Tuesday announced plans to set up a new international headquarters, Hero International (HIT), in London as part of a push towards expanding Hero Cycles' overseas business and strengthening its global presence. The company said HIT is aimed at bringing HMC's European businesses under one umbrella and giving its electric bike business a major boost worldwide.