India’s new draft e-commerce policy to rein in related parties SECTIONS Share Synopsis The move is aimed at curbing circumvention of India’s e-commerce FDI policy and anti-competitive activities by large e-commerce marketplaces like Amazon and Flipkart. How India’s upcoming draft e-commerce policy could impact Flipkart and Amazon? Bengaluru: The government is looking at extending restrictions placed on large ecommerce marketplaces such as Amazon and Walmart-owned Flipkart to their associates and related parties, to curb alleged circumvention of foreign direct investment (FDI) norms and anti-competitive activities by these players. A leaked copy of the upcoming draft e-commerce policy, which The Economic Times has reviewed, said the government will, from time to time, notify which parties fall under the definition of associates and related parties. Industry leaders said this will give rise to uncertainty.