India’s policies trade-restrictive, Make in India epitomises challenges to trade relationship: US SECTIONS Share Synopsis In its trade agenda for 2021, Washington said that the recent Indian emphasis on import substitution through the Make in India campaign has “epitomized the challenges” facing the bilateral trade relationship though India’s large market and economic growth make it “an essential market” for many American exporters. Getty Images The US has said that India’s general and consistent trend of trade-restrictive policies has inhibited the potential of the bilateral trade relationship. In its trade agenda for 2021, Washington said that the recent Indian emphasis on import substitution through the Make in India campaign has “epitomized the challenges” facing the bilateral trade relationship though India’s large market and economic growth make it “an essential market” for many American exporters.