Author Bio Harsh has been covering technology, and sometimes retail, since 2011. He is focused on finding great businesses for the long run. You can follow him on twitter @techjunk13 Follow @techjunk13 Mukesh Ambani -- India's wealthiest man -- entered the country's e-commerce market with a bang last year and take on American heavyweights Walmart (NYSE:WMT). Ambani's JioMart e-commerce venture scaled up rapidly in a short time, thanks to parent company Reliance Retail's already extensive physical footprint across the country. JioMart is now all set to scale up to the next level, thanks to its partnership with Facebook (NASDAQ:FB), which invested $5.7 billion in Ambani's Jio Platforms venture last year for a 9.99% stake. At that time, Ambani had spoken of his intention to connect local shopkeepers with their customers digitally using WhatsApp -- Facebook's instant-messaging service. And now, Reliance Retail has announced that it will embed the JioMart app within WhatsApp in a move that could rapidly expand its reach.