Indian Humor Used in a PSA Addresses Need to Use Seat Belts : vimarsana.com

Good old-fashioned Indian humor is used in a recently released public service announcemnt (PSA) to drive home the requirement to wear seat belts. The Oglala Sioux Tribe’s Department of Public Safety hired Toby Brusseau, who owns Prima Materia located in Rapid City, South Dakota to create the PSA. The Public Safety Department wanted a PSA that could resonate with its tribal citizens of the Oglala Souix Tribe who reside on the Pine Ridge Indian Reservation.

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