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Influencers warned not to use filters to exaggerate effects
Influencers warned not to use filters to exaggerate effects
Influencers warned not to use filters to exaggerate effects of beauty products they're promoting
Influencers warned not to use filters to exaggerate effects of beauty products they’re promoting
Natasha Preskey
© Provided by The Independent
Influencers have been warned not to use beauty filters to make products they are advertising apear more effective than they really are.
The Advertising Standards Agency (ASA) reprimanded two British influencers over Instagram posts promoting tanning lotions.
ASA upheld complaints against two influencers in response to the #filterdrop campaign, which was started by 29-year-old make-up artist and model Sasha Pallari. Pallari has called for influencers to be forced to be transparent if they have used a beauty filter when promoting a product.
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