Infutor Data Quality Flies High in Truthset's Independent As

Infutor Data Quality Flies High in Truthset's Independent Assessment


Infutor Data Quality Flies High in Truthset’s Independent Assessment
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Ranked Among the Top Data Providers for Age, Infutor Leads the Pack in Identifying Elusive Young Adults and in Determining Relationship Status
OAKBROOK TERRACE, Ill. (PRWEB)
April 13, 2021
Consumer identity management expert Infutor today announced that its Total Consumer Insights, a robust third-party dataset with privacy-compliant behavioral and household attributes, scored among the top providers for age in a Q1 2021 Data Quality Truthscore Report of consumer data quality by Truthset.
As one of 11 data providers ranked in Truthset’s Q1 2021 Data Quality Truthscore Report, Infutor’s record-level consumer data scored in the top tier for age+gender, age, gender, relationship status and renters. Infutor's Total Consumer Insights data accuracy ranked especially high in identifying the elusive young adult, scoring 34 percent better than the average of all providers in correctly identifying 18 to 24-year-olds. Infutor’s data accuracy also excelled in Relationship Status, placing third among all the data providers, and ranked second for identifying Single audiences with an index of 129 against the average score.

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