Opinions expressed by You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The story of Sebastian Cruz Couture begins with a solution to a common problem: how to give a pocket square that eye-catching look that completes a suit. With modern silk pocket squares, the lack of structure kept wearers constantly fussing with an unruly square. With a bit of inspiration and a lot of luck, Sebastian Cruz Couture was born from a line of linen, hand-crochet border pocket squares that stood strong above the pocket. Like many business success stories, a global sensation began with a novel solution to a problem. The pocket squares, launched in 2013, quickly became the hallmark item of the Sebastian Cruz Couture brand.