To insource or outsource media buying? That is the question/Unsplash Who should handle a company’s media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amid ever-changing consumer data security practices. Here, Karen Phelan, writing for the Advertising Media Forum, discusses the pros and cons. In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives. Although the question of insourcing versus outsourcing is not a new one, it is being asked more frequently mainly due to economic pressures. Today, more than two-thirds of B2B companies outsource