Instagram and Facebook to automatically opt-out of tracking

Instagram and Facebook to automatically opt-out of tracking settings with iOS 14.5, reveals leaked memo


Instagram and Facebook to automatically opt-out of tracking settings with iOS 14.5, reveals leaked memo
The memo notes that for users running iOS 14.5, both the Facebook and Instagram apps will automatically opt-out of tracking settings. It was sent to some advertisers on Wednesday explaining how App Tracking Transparency (ATT) will affect advertisements on Facebook and Instagram.
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(Picture: Reuters)
HIGHLIGHTS
The memo was sent to some advertisers explaining how App Tracking Transparency (ATT) will affect advertisements.
Facebook’s revenue primarily depends on ads and advertisers could lose people as users will have the option to opt-out of being tracked.
Facebook has also noted that it will not be possible to create things like Mobile App Install campaigns with iOS 14.5 users as the target audience.

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