Interest-based ad targeting is being rebranded by Google and

Interest-based ad targeting is being rebranded by Google and is now being beta tested on Android

Google announced the launch of the first Beta for its “Privacy Sandbox” adtech stack proposal, which aims to iterate how ad tracking, targeting, and reporting is done so it appears less creepy for individual users while maintaining an interest-based, behavioral targeting capability on web users’ eyeballs. Google has started letting Android developers kick the tyres …

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