Into the future: Upgrading egg automation systems 5 February 2021 | Matt Donald has already found the benefits of upgrading his egg production systems Matt Donald, a 29-year-old egg producer, has discovered the benefits of upgrading his egg packing systems on his farm. With his 73,000 birds, he says it is vital that he has an effective and efficient set-up on his farm, Cleveland View, to cater for his demand. In 2017/18, he worked closely with poultry firm Vencomatic UK, where his decision to install their Prinzen egg packer was driven by quality and proven data. “We were influenced mostly by the egg itself, chick quality is driven by hygiene and handling of the egg from the nest and we want a high hatchability which means gentle transfers through the system.