suitable for all hair types and textures. The current COVID-19 global pandemic sparked this need in the market, and BRITE sought to create a product collection that could be available at mass. With salons either being closed or consumers feeling hesitant about going to a salon and risking exposure, at-home color treatments are continuing to grow. Natural, safe and clean formulas are expanding the most in this category, which inspired BRITE to develop a plant-based hair color collection that is easy to apply and accessible to all. seven shades, the hydrating formula is free from ammonia, bleach and peroxide. As with all of BRITE's products, Naturally Brite is