Is FloC enabled and How to Opt-Out in Google Chrome Published by Timothy Tibbetts on 05/24/2021 Google is currently testing FloC (Federated Learning of Cohorts), designed to replace cookies while allowing the process to be more secure. Here's how to check for and disable FloC. -=- Advertisement -=- FloC is a good idea in theory. Rather than show individuals ads, FloC will show advertisements to thousands of users with the same interests. That would allow advertisers to see the effectiveness of their ads without tracking them individually. No one is sure if FloC will be widespread. Typically, Google has the power and size to make a major change in the industry, but they also have had many failures. There's a lot of discussion about FloC, with the Electronic Frontier Foundation and many major web developers