Is the Indian online consumer evolving? A relatively new fee

E-commerce and food-delivery platforms have been increasing so-called platform fees and experimenting with other similar charges amid wider acceptability of online commerce in India, allowing the companies to fearlessly chase profits

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Karan Taurani , Satish Meena , Ankur Bisen , Rakesh Ranjan , , Startup , Ecommerce , Food Delivery , Profitability , Platform Fees , Online Shopping , Discount Shopping , Myntra , Swiggy , Zomato , Blinkit , Zepto , Nykaa Fashion , Delivery Charges , Unit Economics ,