Shining bright this holiday season: The Bloc DTLA. And not just due to its prime shopping and dining. Here, one of LA’s largest multi-colored interactive holiday displays is underway: Sparkle DTLA. Wowing visitors every hour on the hour (5 p.m. to 9 p.m.), 18 million hues of color come alight, bursting into a synchronized dance to seasonal tunes. Other lights joining the melange are the flashes of shoppers’ mobile phones grabbing photo opps. Hashtags to include on social media: #sparkledtla and #theblocla, of course. Catch the Sparkle DTLA extravaganza now through January 2. Admission is free and open to humans and furry friends alike.