March 16, 2021 5:23 pm The island’s milk pool faces a “ridiculous scenario” where milk produced in the Republic of Ireland is in some instances no longer deemed Irish if it is processed north of the border, a major cross-border processor has warned. The issue came to light this week after a controversial advert run by the Irish Farmers’ Association (IFA) accused retailers of trying to use in-house branding to push down milk prices. The adverts have raised a few eyebrows, with an industry source explaining they could be an attempt to pressurise retailers into buying only NDC-approved milk, rather than from cross-border companies.